Strong stuff from Tim Cook

One of the many reasons that I am more than happy to pay “the Apple Premium” is that making money from my data isn’t part of their business model.

The issues raised by algorithm driven media have an even greater impact. Tim Cook spoke recently at Brussels’ International Data Privacy Day and laid out the challenges we face.

“Too many are still asking the question, ‘How much can we get away with?’ When they need to be asking, ‘What are the consequences?’

What are the consequences of prioritizing conspiracy theories and violent incitement simply because of the high rates of engagement?

What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations?

What are the consequences of seeing thousands of users joining extremist groups and then perpetuating an algorithm that recommends even more?

It is long past time to stop pretending that this approach doesn’t come with a cause. A polarization of lost trust, and yes, of violence.

A social dilemma cannot be allowed to become a social catastrophe.”

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