Squandered words

Ok, so I have been responsible for my fair share of them, but when you realise how many millions upon millions of words are written every second all around the world – and how few of them make a difference or are rememberered – it is a sobering thought.

Especially in business. How many reports get written that no one reads? How many reports end up being the length they are and have the sections they do just because people mindlessly followed the template? How many arse covering emails get written – just in case?

What if we wrote better? What if we wrote to make a real difference? What if more of our words counted? What if our words counted for more?