The title of my book started out as a tweet. It was a response to my frustration at corporate accounts and brands starting to appear in Twitter and wanting to be my friend. How could I be a friend with a corporation?
But it works in both directions. Now that social media is saturated with brands it is easy to forget that there are real people bring their Twitter accounts. When we feel like hurling abuse at an organization that we feel have let us down or behaved badly we should remember that there is an individual behind that account, often not very well paid, and often young.
I can still feel frustrated at the impersonal pollution that brands have inflicted on my online conversations but both sides can do better.
As Ella Minty points out in this LinkedIn article “if they are not there to enter a real dialogue with their consumers (the shouting and all that included), why are they there?”
Real conversations with real people about stuff that really matters is what the internet was for. These conversations can include brands and corporations – and we can help them achieve this lofty ambition.