Being a commercial lorry driver allows me to experience management from the sharp end. Most of the businesses I work for are really impressive, not only in terms of the systems and processes it takes to do my job, but also in terms of focussing effectively on the key importance of safety.
There is a real skill in giving me just enough information, delivered in the right way to encourage me to take notice. Too much information, delivered too frequently, and to be honest trying too hard to “grab” my attention, has the opposite effect.
As with so many things, intent matters. If your intention is to give me enough information to help me do my job I will hear what you are saying, if your intention is to show off the latest corporate communications fad – I won’t.
The Obvious? 