The Five Whats

Some of you may be familiar with the idea of "The Five Whys". If you want to really uncover the reason for something ask why, ask why again, and keep doing so until by the fifth asking you are likely to be getting to the real reason.

I reckon we need "The Five Whats".

When someone in business comes out with a stream of nonsensical business bollocks ask them what they mean. Keep asking and by the fifth attempt you may be approaching a plain English, common sense description of something – or you may have uncovered the fact that they have no idea what they are talking about.

Either way, you win!

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