The process of thingification (turning a useful idea into the latest thing and thereby rendering it useless) appears unstoppable. In the context of work it happened with collaboration, innovation, and creativity. It is even happening with disruption! It happened with blogging, it happened with YouTube, it's happening with podcasting.

All these potentially powerful attempts at building a new world using new tools being rendered safe by assimilation into the old.

Is this inevitable, or can we each do our bit to stop it happening? Being careful with our use of language, particularly jargon. Checking our intent and resisting bandwagons. Ignoring the most blatant attempts at cooption and manipulation.

Every time someone calls themselves a "social media influencer" an angel dies.

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