The meaning of the word digital has become so broad as to be almost useless, and most organisations prefer tinkering to transformation, but Digital Transformation has clearly become a thing.
To me it is about the pressure to change that organisations are experiencing due to the fact that their customers and staff are finding their voice. We are able to talk about them as never before. They don't own their brands, we do – their staff do.
Whether it is marketing teams using digital means to promote their messages, employee engagement programmes to attempt to reclaim the attention and commitment of staff who are ever more aware of better opinions, or even the use of real digits in the form of big data, AI, and automation to change processes, it is all about responding to pressures that most organisations haven't had to deal with before. Many are struggling.