Every time I hear the word "driving" used in the context of business I wince.
It reveals so many misconceptions: that the person using it is in charge; that people can be driven like cattle; that there aren't consequences to using the word.
The false macho fools no one. The use of it distances those "being driven" and they disengage.
And then to solve this problem you set up an "employee engagement programme"!
What a shame that we appear to be losing the ability to have interesting, purposeful conversations with people about how we all respond to our challenges.