All I have ever wanted from any of the social networks that I have been part of, either at work or on the Internet, is to have interesting conversations with interesting people and to use the tools to build relationships.
What I don't want is to be spammed about products that I have no interest in, have my data mined and sold to the highest bidder, or to be ideologically gamed by powerful vested interests.
I would happily pay money for the former, and can't wait for the demise of the latter as it falls apart under the weight of its own shit.
Allowing the word media, and all it brought with it, to creep into what we were all doing was clearly a mistake.