I can cope with marketing if the intention is to help me make better informed decisions about the things I want to buy. If the intention is to interrupt what I am doing to shout at me about shit I don’t remotely need my brain is getting better at filtering it out and not even noticing it.
If the intention of journalists is to hold the powerful to account and to explain the world better to me I will pay attention. If it is to churn out a daily list of scandals and things for me to be frightened about I stop reading newspapers or watching tv and radio news.
If your intention here is to have interesting and informed conversations that help us work out together how to make the world a better place then I’m up for it – even if I disagree with you. If your intention is to pick fights, dominate others, and bully my friends I am becoming more willing to use the unfriend button by the day.
I’m becoming more rigorous at working out intentions, both my own and others, because intentions matter. We all need to become more aware of them.