Entropy

I met someone last week who was talking about the “staff focussed content” the BBC has begun putting on their intranet. I nearly wept. When I think about how far we got, and so long ago.

But this is common. Most of the places where social has gained a toehold inside an organisation have reverted to their old ways as soon as those who cared enough gave up or left.

Change doesn’t just happen. You have to keep pushing, keep trying, keep picking yourself up and doing it again. If you don’t entropy kicks In and things return to “normal” with depressing predictability.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s