Although people usually leave my workshops feeling fired up and enthused about the social web, they also frequently confess to feeling overwhelmed by it. The sheer volume of incoming information, combined with the unfamiliarity of tools, which themselves keep changing, is all too much. A common response is to shut down and stick with what is familiar. When you already feel busy having another thing to attend to is the last thing you need.
The problem is that some do manage to keep up. They do make the effort to learn the tools, to discipline themselves in their use, to focus on making sure that the good stuff surfaces and the noise abates. Those people get smarter faster. They make better decisions more often.
There are more of them every day.
[The most recent episode of Shift, the podcast I do with Megan Murray, is about overwhelm and I’ll be publishing it later today]