The words that we choose to describe each other have huge impact. They become a shorthand all to quickly and bake in assumptions, often before we have really considered situations.
Whether it is the words the media choose to describe the various examples of human suffering that they invariably focus on, or even the words we use ourselves to describe each other at work or in our families, our words shape our reality.
With social tools we get to write those words in a way that is stored forever, and in public. Our words pass with lightening speed into the brains of those we are connected to and have an influence whether we like it or not.
We should exercise the care of poets in choosing those words.
The Obvious? 