Proactive sense making

A great meeting yesterday with anthropologist John Curran reminded me of the power of patterns. Whether we are talking about the patterns made visible by big data, or those made apparent by our own activity on social networks, what the internet is giving us is the ability to see patterns in the thinking and behaviours of those around us in real time – and for the first time.

For years when people asked me what “the next big thing” would be I have said patterns. We’ve got all this stuff, what are the patterns in it? What does it mean? What are we going to do with that meaning?

My biggest worry is that we don’t notice. That we lack the curiosity to wonder what the patterns mean. That we allow others to tell us what those patterns mean. That we stay consumers of sense making rather than the creators of it.

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