Interesting to read a BBC story that there have been 10 million interactions on the subject of the Scottish referendum on Facebook. It confirms my sense that our use of Facebook is maturing and moving beyond just sharing images of cats. We increasingly use social platforms to understand and discuss our world.
This got me thinking again about why we find the idea of “Facebook for work” so challenging. Why is it so hard to get platforms on which people can help each other solve practical challenges or understand strategic directions better to take hold in our organisations?
I reckon it comes down to the fear of being judged. This is bad enough on something that “doesn’t matter” like Facebook but all the more significant in the world of work. Being found wanting by your friends is one thing but being judged by your peers or your boss represents a whole different level of discomfort.
But it will happen. Eventually the benefits will outweigh the risks, both individually and organisationally. All it takes is incremental small acts of bravery, and once we start there’s no stopping us.