Cluetrain at fifteen

Doc Searls has shared an interview done in 2000 about The Cluetrain Manifesto. Most of its theses are as as fresh and relevant now as they were fifteen years ago. Take this sample from the interview:

  1. Markets are conversations.

  2. Markets consist of human beings, not demographic sectors.

  3. Conversations among human beings sound human. They are conducted in a human voice.

  4. Hyperlinks subvert hierarchy.

  5. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

  6. Your product broke. Why? We’d like to ask the guy who made it. Your corporate strategy makes no sense. We’d like to have a chat with your CEO. What do you mean she’s not in?

  7. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

When talking to folks in “digital” marketing agencies I mention Cluetrain. It’s like a test. If I get a blank look I know what I am dealing with.

Follow the links in the article and take a look.

One thought on “Cluetrain at fifteen

  1. It’s astonishing how few people in the "digital" world know the history of their own profession.

    Cluetrain is week one, lecture one of my module on social media and community journalism. It’s a foundation on which so much has been built.


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