Facebook as a blogging platform

Blogging is still one of the most useful and fun things you can do. I still blog at The Obvious? because that is my home on the web and the space I am in control of. Each time social networks die and we all move on my blog is still there. Has been for thirteen years (it’s birthday is next month).


As people have moved into places like Facebook and Twitter the energy has moved away from blogging to some extent. Less comments and less people using RSS to track conversations. I, like many bloggers, used to post links to my blog posts on Facebook or Google+. Then I realised that I was expecting people to move from where they were to where I wanted them to be – always a bad idea.

So I started posting the entire content of my blog posts on Facebook and Google+. The process is the same, I get the same benefit of noticing things that blogging gives me, the same trails left of what caught my eye, but the conversations have kicked off. I love the forty or fifty comment long threads that we are having. I love the energy of the conversations. It’s like the old days.

Maybe blogging is more of a way of looking at the world than a platform. Maybe this was what is wrong with all the faux blogs out there. You know the ones where it is on a newspaper’s site and it is called a blog but it doesn’t feel like a blog, it is just “content”. I used to think this was because they didn’t have all the tools of a real blog but now I am wondering if it is more about intent than technology?

5 thoughts on “Facebook as a blogging platform

  1. Intent is important in all communications channels. As the web and technology moves faster and faster, the message and the intent of that message becomes more important than the channel. I’m coming at this more from a brand/organisation comms point of view than a personal blogging standpoint, but I think the point still stands.

    We consume so much information every day that it’s less about the how and more about the what – I’m quite strongly opposed to a channel-centric way of looking at the world; people don’t think in channels so why should brands/organisations? Make the message easy to consume, take it out to where people are already spending time.


    1. Spot on Gemma. Just the message I try to get across to clients. I think some of them are realising that the marketing folks who seemed to have owned social media maybe don’t know as much as they made out!


  2. I think we do think in channels, or perhaps tribes? We wouldn’t say the same thing in a Parish Council meeting as we’d say in the local pub (if we we lucky enough to still have one.) Or perhaps we would say the same thing but in a different voice.

    Did Google kill RSS, as they killed Jabber/XMPP chat protocol and are trying to own email? First support, then consume, then replace.


  3. Social networks are like lavatories/bathrooms at home: there is generally one for any visitor or party guest that looks very nice but not often used day to day and has little personal effects; there is the private one upstairs shared by the kids and close friends staying over – sometimes a mess but a bit nicer, with a bath and more character; and the private ensuite – overflowing with personal effects, always a mess and only shown to family, the closest, intimate friends and is in use constantly. Some have a toilet off the laundry, very utilitarian but good for the tradies and when you’re especially filthy.


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