Quiet voices and the Tesco horse

Lively and active internal social platforms enable an organisation’s small quiet voices to be heard who otherwise get drowned in the noise and corporate bluster. When someone thinks “that’s odd – not seen that before – I wonder what it means?” they can share it. Others can react. The organisation can become more self aware and self correct. 

I thought this during the banking crisis. Sub-prime mortgages happened because those thinking “Eh? Are you kidding?” never got heard. 

It’s hard to believe that nobody in Tesco or their supply chain noticed the horse. Maybe if their small quiet voice had been heard…

6 thoughts on “Quiet voices and the Tesco horse

  1. Interesting post Euan. I think you can have the most innovative and whizzy comms channels in the world, but if your culture is one where people don’t feel able to whisper, let alone shout, to air their views, things get left unsaid and unaddressed. I’m not talking about Tesco directly. But in general, a culture of fear and reprisals leads to radio silence.

    It’s been a fascinating week for UK comms, full of twists and turns and surprising stories. Wonder what next week will bring?! Rachel Miller @AllthingsIC


  2. Yep – totally agree. Hence my prefacing "lively and active". That is the hard part and tends to get forgotten in the rush to deploy tools. Fear isn’t going to disappear in a hurry and will take a lot of people being brave.


  3. Euan, I think you’re assuming two things that aren’t necessarily true: 1. That subprime and horses in burgers both happened by accident, and 2. that comment could have been made on social platforms without repercussions for the commentator. Is that fair comment?


  4. I wasn’t actually suggesting that things happen by accident Simon. Someone somewhere thought they were a good idea but the checks and balances didn’t operate for whatever reason and the daft ideas gained momentum. Spreading the awareness early through more people allows more of these checks and balances to work before things get out of hand and it gets too dangerous to demur.


  5. I suppose what I’m saying is that the person(s) that thought they were a good idea might have had a personal motive (eg bonus) for implementing them, at the expense of the organisation/society as a whole. Maybe that’s too cynical? I suggest not re subprime. For horseburgers it’s perhaps too early to say.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s