Sky News, The BBC, and Twitter

Head up arseImage by wstera on Flickr

Interesting watching the fuss about Sky News and now The BBC putting limits on how their journalists use Twitter to break stories. I have been talking about the growing tension between individual journalists’ brands and those of their employers for a long time. In fact three years ago I toyed with the idea of iTunes for journalism and used the above graphic on the story!

As Matthew Ingram, writing on Giga Om, says:

if a single tweet from someone on your staff gives away enough of the value of your story that you have to forbid it, you have a lot bigger problems than just breaking news on Twitter.

Increasingly, institutions hold smart people back.


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