There is something about a roof over your head that seems pretty fundamental – and that most of us take for granted. But the reasons to end up without one are varied, often surprising, and sadly increasingly common. There is also something that just seems so wrong when looking up at the the financial areas of the world’s cities with people literally walking the streets below them without a roof over their heads. So it is nice to see a company that dresses many of the city workers and a charity that aims to help the homeless find roofs over their heads getting together to do something to bring the two a little closer.
T.M.Lewin is proud to launch National Shirt Week in partnership with Shelter, the housing and homelessness charity. With a large proportion of people owning a surplus of shirts that hang unwanted and unloved at the back of the wardrobe, T.M.Lewin is encouraging you to give your unwanted shirts a new home whilst also raising money for Shelter.
Each shirt received during National Shirt Exchange Week will be given to Shelter to sell in their shops. In return T.M.Lewin will donate £2 from the sale of every shirt purchased throughout the week to Shelter. The money raised will be used to help people in desperate housing need so that they can find and keep a home.
Customers who are unable to visit a T.M.Lewin store can still take part and donate, as T.M.Lewin will be running the shirt exchange initiative online at http://www.tmlewin.co.uk. Online shoppers will be sent a donation bag enabling them to take their unwanted shirts into their local Shelter store.
To celebrate National Shirt Exchange Week, T.M.Lewin will be building the biggest ever house made of shirts in Paternoster Square, London on Monday 26th and in Spinningfields, Manchester on Wednesday 28th September.
The houses will be at both locations from 8am to 6.30pm and there may even be a few celebrities donating their unwanted shirts throughout the day too, all to help raise money for Shelter.
Couple of disclosures on this post – I am on the board of trustees for Homeless Link, the umbrella organisation for homeless charities, and my wife produced all of the videos used in the campaign as part of her ongoing work with TM Lewin.