The Web At Work

Many experts advise that without a specific theme you can’t be successful at blogging. I am not so sure. I have always wanted this blog to be a varied reflection of the things that interest me. The bloggers I enjoy reading the most may have a predominant area of knowledge but they also allow various aspects of their interests and lives to be reflected in their writing.

As I began to think  about writing more frequently and more specifically on the use of the web for work I started off deciding to set up a new shiny, focussed blog with loads of “information products” and all the currently fashionable ways to package and sell information to others.

But then I thought no. That is too spammy and impersonal for me. A bit like my decision not to call my company some corporate sounding name to give the impression that there was more than just me behind it.

So. I am going to write more often and in more of a “how to” form than I have in the past but I am going to do it here on my blog.  I have set up a category called “The Web At Work” and will mark all these more focussed posts under that topic so people can pull them all together.

8 thoughts on “The Web At Work

  1. I don't put much value on that "specific theme" argument. I find many single-themes blogs boring after 5-10 posts, and only read posts when the titles are very appraisingI blog about "whatever comes up" yet I try to get some consistency between mostsometimes my posts will attract half the world and not a single comment, sometimes I get a few hundred views and almost a dozen commentsJust keep up the Euan stuff


  2. Like you Euan, I have stuck (and am sticking) to just one blog and writing generally about the very wide area of learning, training, knowledge and quality rather than a single-focused blog with a specific product in mind.Similar views to those of Martijn, I just write what I am feeling at that time and about things that I have been personally involved in across my four fields of work.I am also renewing my interest in more regular blogging alongside my tweeting and 'latest news' page on my website, because now I have my voice back after two months of throat infection, I suddenly seem to have a lot to say 😀


  3. I am really glad to see you staying true to your own way of blogging. I personally do change the design and theme of my blog on a yearly basis, as weel as reflect on the content and prepare content plan – but I do that in order to express the changes in my life and to feel that the content and the design reflect who I am. Maybe it's the need for change or need to keep up with changes offline, I am not sure. I like the fact you did not follow the trends, but did what you think is good for you. That is what the blogging should be about, no?


  4. Euan, There may be some logic in the "expert" view but don't forget the other two parts of the trivium – logic (the art of thinking); grammar, (the art of inventing symbols and combining them to express thought); and rhetoric,( the art of communicating thought from one mind to another, the adaptation of language to circumstance)Marshall McLuhan (who predicted the world-wide web before it was invented) , was a master of this analyis. He coined great phrases like "The medium is the message" and "The Global Village" but on this occassion 2 other great McLuhanism spring to mind "If it works it's obsolete" and "the future of the book is the blurb"I think he will be spinning in his grave if you "commoditise" your blurb.


  5. Euan, I've been blogging for more than a decade. For the past five years, I've kept up two blogs, one for my general interests and the other for informal learning. I just shut down the second one; informal learning has become sufficiently mainstream that it no longer warrants a blog. In my final post on the informal blog, I wrote "These days I focus my energies on helping organizations work smarter. Informal learning is part of the mix, but so are social business, brain science, systems thinking, and a bunch of other things." I'm a generalist, not a specialist. I also have no work/life balance. Too confusing. I'm just me, all the time. So on my blog I intermingle personal and professional stuff all the time. I have the luxury because I report to me; I don't have a boss to tell me to stick to the knitting. This morning's post, for example, documents a trip to the Field Museum in Chicago yesterday.As the 21st century promotes networking and networking subverts hierarchy, I expect many people who have led two separate lives are going to begin presenting their whole selves online. "Just the facts" is as dull as dishwater.


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