Social Business Edge

I’ve just been booking my flights over to New York to join a really smart bunch of folks taking part in Stowe Boyd’s Social Business Edge Conference on the 19th of April. He describes it thus:

Today, more than ever, management is reexamining and rethinking the basic principles of business: how to innovate and prosper. To that end, managers are looking to stay in step with a changing world, and the rise of the social web in particular. How should today’s business leverage what is being learned about the social web?…

Some of the leading thinkers in this area believe that we are at the start of something much larger than a retake on marketing. We are seeing a rethinking of work, collaboration, and the role of management in a changing world, where the principles and tools of the web are transforming society, media, and business. The mainstays of business theory — like innovation, competitive advantage, marketing, production, and strategic planning — need to be reconsidered and rebalanced in the context of a changing world. The rise of the real-time, social web has become one of the critical factors in this new century, along with a radically changed global economic climate, an accelerating need for sustainable business practices, and a political context demanding increased openness in business.

These issues cannot be dealt with one by one, but instead approached as connected elements of a new world order for business. Social Business Edge is designed to address these issues, and to bring together a community of visionaries, practitioners, and tool makers, to collectively explore what the form the social business — and our aspirations to design it — will take.

Can’t wait!

9 thoughts on “Social Business Edge

  1. I wish the language around this could be framed more obviously in terms of a return to the way things have been, rather than as if it ‘social business’ is something new. ‘Unsocial business’, the division of labour, Taylorism, etc, etc are an evolutionary blip and we are are getting back to doing things the way we have have been designed to do them. Social business is as old as time, well older actually, when you think about it.I think if we talked about it in terms of the ‘old’ it might seem a lot less scary to people who might resist it 🙂


  2. Hi Euan. This looks very interesting, and congratulations for being part of it. My concern, if I have one, is that I hear of lots of events such as this where we are given a soup of different ideas from so-called influential people (no offense intended). Isn’t there a better way to structure such events, so there is a progression to a solution or conclusion rather than just an uncoordinated bunch of speeches presenting a mix of ideas that don’t add up to anything in particular, and just massage the egos and reputations of the speakers? (Again, no offense intended, I just can’t think of a better way of putting it!). Maybe this is different, but there’s no info here to suggest otherwise. If I am completely out of order, please tell me, and let me know what this conference is intended to achieve.Cheers,Lewis


  3. Andy – couldn’t agree more. In fact I have started calling some of my workshops "Back to the future".Lewis – you’d have been better asking Stowe that question. From what I gather he is trying to avoid people from a stage talking at people in an audience. Personally I am going to have fun conversations with fun people and would be quite happy if none of that takes place on a stage. I am also quite happy with "a soup of ideas". Isn’t asking for "a solution" conferring the very status to those involved that you seem keen to avoid? I would suggest, with the same politeness that you have offered your own comment, that if you want to run something aimed at achieving a conclusion you could always organise something yourself.


  4. Thanks for the response Euan. I am not ‘keen to avoid’ people. I’d actually love to come and have some of those conversations. I was just curious as to what the intention was behind it. I have asked Stowe as well, and I’d love to hear how it goes. thanks also for the suggestion. I just might do that!


  5. Sounds like some great conversations are going to be had at the Social Busines Edge gathering.Am so with you on the ‘back to the future’ perspective, Euan – my irritation at the CIPD claiming that ‘smart working’ is a new paradigm led me to write a book in praise of the relevance of old knowledge. Serves me right – writing not an easy process. Got to be said, though. Looking forward to hearing about Social Business Edge.


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