I’ve just been booking my flights over to New York to join a really smart bunch of folks taking part in Stowe Boyd’s Social Business Edge Conference on the 19th of April. He describes it thus:
Today, more than ever, management is reexamining and rethinking the basic principles of business: how to innovate and prosper. To that end, managers are looking to stay in step with a changing world, and the rise of the social web in particular. How should today’s business leverage what is being learned about the social web?…
Some of the leading thinkers in this area believe that we are at the start of something much larger than a retake on marketing. We are seeing a rethinking of work, collaboration, and the role of management in a changing world, where the principles and tools of the web are transforming society, media, and business. The mainstays of business theory — like innovation, competitive advantage, marketing, production, and strategic planning — need to be reconsidered and rebalanced in the context of a changing world. The rise of the real-time, social web has become one of the critical factors in this new century, along with a radically changed global economic climate, an accelerating need for sustainable business practices, and a political context demanding increased openness in business.
These issues cannot be dealt with one by one, but instead approached as connected elements of a new world order for business. Social Business Edge is designed to address these issues, and to bring together a community of visionaries, practitioners, and tool makers, to collectively explore what the form the social business — and our aspirations to design it — will take.